What Is a CTA and How Do You Create One That Works?

A CTA, or call-to-action, is a line or button on a website or app that encourages users to take a specific action, such as subscribing to a newsletter, buying a product, or downloading an app.

Good CTAs are clear and concise and use strong language that inspires users to take action. They’re also typically placed in prominent locations on the page so that they’re easy to see and can’t be missed.

A well-designed CTA can be the difference between a user completing an action and leaving your website without taking any further steps. So it’s important to spend time crafting compelling CTAS that inspire users to take action.